How do you look for new restaurants to try?
If you're like most people, you use Yelp for culinary guidance. It's the same thing as checking Rotten Tomatoes for a movie you're interested in seeing or zooming in on reviews with a Verified Purchase Tag on Amazon when you're researching a product.
Now, if you're to flip the whole thing and look at it from a business owner's perspective, how would you ensure you don't get negative reviews for your restaurant, movie, or product? That's where brand reputation management comes in. And that's where we come in with strategies on how you can use it to grow your business.
Brand Reputation Strategies to Master
Managing your brand's reputation isn't just about building an image. It also means protecting and preserving it. Remember, news - both good and bad - travels fast.
The more you keep your brand image positive, the more you build loyalty and customer confidence. And the more you grow your loyal customer base, the more your sales will increase and your bottom line looks better.
That said, here are 4 ways to effectively build, protect, and preserve your brand's reputation.
1. Use Content Wisely
The content you produce will help establish the brand you want to build. One way to do this is by being a go-to resource for your target audience.
Provide the content your users are looking for. Make them see you as an authority, who can provide answers and solutions to their needs and wants. Don't copy what your competitors are doing or if you have to, make sure you do it 10 times better than them.
2. Win the Social Media Game
Aside from knowing how to refine social marketing campaigns, you have to use your social media channels to foster authentic connections with your followers.
Try to build relationships rather than just pushing your products or services. Encourage them to share or even start conversations. And when they do, make sure to engage them.
You want your audience to interact with your brand. In fact, you want them to become ambassadors for your brand so they can encourage more people to recognize what your business or organization is all about.
3. Become a Thought Leader
A strong PR plan can help you do this, but you have to think bigger than your website. Get your name in major publications and look into speaking at events.
If you can give to charity, better. The important thing is to make the most out of these opportunities and network with other thought leaders in your field.
4. Don't Forget About SEO
It's going to be an uphill battle for you to manage your brand's reputation and recognition if people don't know where to find you.
And we're not talking about sat nav systems. We're talking about search engine results. Does your business name even come up when people Google products and services you're offering?
If not, you can be sure they're turning to your competitors because brand reputation and recognition means having an established presence both digitally and in the real world.
Need Help with Brand Recognition and Reputation Management?
We can help. As a full-service digital marketing agency, we offer a full stack of services to get your name out there.
For more information, check out our services or give us a call.