Advertising and business go together like peanut butter and jelly. You can't have one without the other.
But not everybody has the budget to make the perfect sandwich. While it's true you have to spend money to make money; marketing doesn't have to break the bank.
With a little creativity, you can have customers lining up to get their hands on your product.
Sounds good, right? The only question now is how to get started.
We can help you there. We've compiled five of the best marketing ideas for small businesses to get you inspired.
Let's take a look!
A Referral Program
I know, I know, it's not the flashiest idea in the world, but hear me out. Word-of-mouth advertising drives around 13% of consumer sales, on average. That amounts to $6 trillion--with a "t"--dollars!
What's more, getting in barely costs you anything. All you have to do is get your existing customers on board.
Start by giving them a free product if they refer a friend or a discount on specific items. Everyone likes free stuff, right?
Their referral will bring in more people, and those people will bring in their friends. Before you know it, you'll be rolling in customers.
Heck, if the reviews are good enough, your customers will do your social media marketing for you, sharing the good news on Facebook and Twitter.
Video may have killed the radio star, but it seems no one told the radio. Contrary to what you might think, radio hasn't gone away.
People stream it on apps like Pandora and iHeart Radio, and a few still have one or two they listen to on the way to work.
What does that mean for you? Opportunity.
Radio gives you the chance to reach out to a loyal audience, for less than what it costs to advertise on TV. You also have the option to reach out nationally or keep it local, and you can target the specific times your audience is on the road.
Start a YouTube Channel
What's better than being famous? Being Internet famous. While we can't promise you'll be the next YouTube sensation, starting a channel will help you advertise.
"But wait," you say. "Isn't making a video expensive?"
If you want to hire a pro, yes. But we're not asking you to be Spielberg. All you need to make a YouTube video is an iPhone and some know-how. You can find the latter with a Google search for a free tutorial.
If you have to edit your footage, you can also find plenty of free editing software, like the Machete Video Editor Lite.
Stumble Upon Advertising
No, we're not asking you to close your eyes and point to a page in the phonebook. Stumble Upon is a social media site that takes users to all kinds of other websites based on their interests.
With their paid discovery program, Stumble Upon will take users directly to your site, ready to engage. It's an excellent way to hit the niches, and it costs less than a standard ad on Facebook.
Link Up with LinkedIn
As a business professional, odds are you have a LinkedIn account. But have you maximized it?
There's more to LinkedIn than accepting networking invites. You can share blog posts, join groups, and grow your brand among other professionals.
More Marketing Ideas for Small Businesses
There's more than one way to advertise. There's probably more than five. To find more creative marketing ideas for small businesses, check out our blog.
We're local marketing professionals, ready to help your business reach new heights. Log on today or give us a call.