For once, Google has announced an algorithm update before it’s happened! 2020 really does just keep throwing us curveballs, huh? The algorithm update will be implemented at some point in the year 2021 according to Google, and it will be focused on-page experience. So what is the update and how can you prepare your tourism business or attraction for it? Keep reading to find out!
What Is Page Experience?
Straight from Google, landing page experience is, “...a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. It also includes existing Search signals: mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.”
In simpler terms, page experience ranks how user-friendly your website is, and it will in turn affect your Google search ranking. Page experience is made up of several existing Google search ranking factors suck as their core web vitals, and more.
What Are Core Web Vitals?
Core Web Vitals are Google search signals that include real-world metrics that give scores on aspects of the pages of your website including the load time and stability of the content.
• Largest Contentful Paint (LCP): Measures loading performance. For good user experience, your LCP should occur within the first 2.5 seconds of when a page begins to load.
• First Input Delay (FID): FID measure interactivity, pages should have an FID of less than 100 milliseconds.
• Cumulative Layout Shift (CLS): CLS measures visual stability, and websites should maintain a CLS of less than 0.1. This is a new metric that looks to see if the page is stable, for example, do images, content, and buttons move around the page as it loads. Google had shared an example of CLS, check it out below.
Other Search Signals
• Mobile-friendly: Your website is mobile friendly and has a responsive page design that allows the page to shrink down to the size of the screen it is being viewed on.
• Safe Browsing: What should seem like an obvious one, this search signal checks to see if your website is safe and is not full of malware.
• HTTPS: Hypertext Transfer Protocol Secure (https) is a combination of the Hypertext Transfer Protocol (HTTP) with the Secure Socket Layer (SSL)/Transport Layer Security (TLS) protocol.
• No Intrusive Interstitials: The content of the page is easy to access for users.
How To Prepare For The Google Page Experience Algorithm Update
Google has promised at least a six-months notice before the new update rolls out. The only way to prepare your website now is to perform an audit of your website. Take a hard look at your loading times, content, and all of the other search signals previously discussed. Is your site mobile friendly? Do your pages load within the first 2.5 seconds? Once you’ve determined what areas of your website are in need of attention, you need to have a skilled website developer address these issues. Don’t know where to begin? That’s when you should be giving us a call. We’ve also written a few tips to help you on your SEO journey, so check those out here.
Ensure You Have Great Content
While being mobile-friendly and providing a great user experience, nothing will beat having amazing content! Google has made it clear that to rank highly in a Google search, your website needs to have great and relevant content.
Do you think the website for your tourism business or attraction will pass the test once the new Google page experience algorithm is released? If not, we recommend giving us a call. At AAMP Agency, we have years of experience in website development for tourism businesses, attractions, and destinations. Our team of expert web developers will ensure that your business has a beautiful and well-functioning site, while our google ad experts & social media team will increase web traffic and bookings. Contact us today to get started.