written by
Steve Edwards

How to Develop Your Local Marketing Strategy

digital marketing 2 min read
Local business

Looking to develop a solid local marketing strategy and bring in new customers?

Local marketing can be tricky and even national brands make mistakes that cause them to fail at local marketing.

No matter where you are on your business journey, we have 7 steps that you can use to build a successful local marketing strategy!

1. Leverage Business Relationships

Forging strategic partnerships is a great way to build brand awareness and expand your reach.

In tight-knit local communities, people trust the businesses that they are loyal to.

Forming a partnership with another local attraction could be your ticket to a segment of customers that you didn't even know existed.

2. Get on Social Media!

If you're not using social media for your business in 2018, you are behind the curve.

Depending on your industry, platforms like Facebook, Instagram, Twitter, and LinkedIn can be valuable resources for connecting with people in the local community.

Your social media posts help keep your attraction at top of mind when customers are browsing. Take advantage of it!

3. Optimize Your Search Engine Listing

When people search for your attraction on Google or Bing, you want to be sure they get all the information they need.

Ensure that your search engine listing is updated with the correct name, address, phone number, and business hours.

Be sure to also include some photos in your listing to show users what your attraction is all about.

4. Local SEO is Your Friend

Speaking of search engines, having a solid local SEO strategy as part of your overall local marketing helps your business stay visible online.

SEO works to get your company website ranking in the first pages of a search engine.

Hosting a website blog, having great Yelp reviews, and optimizing your website will help you get started with SEO.

For example, when people search for "restaurants near me," strong SEO will make sure that your website gets seen first.

5. Online Advertising to Increase Your Reach

In addition to SEO, online advertising through platforms like Google Adwords or Facebook advertising can help get your attraction in front of more people fast.

The targeting options for these platforms are robust, so you can rest assured that with some careful planning your budget isn't wasted.

6. Sponsor Local Events

Attending and sponsoring local events is another key part of a local marketing plan.

From charity events to local business association meetings, you can get your name out by finding events where your potential customers hang out.

7. Always Have a Follow Up Strategy

Repeat customers are some of your best customers.

Because your previous customers are already familiar with you, they will be more likely to buy again and spend more money.

Put a plan in place to follow up with your customers on a regular basis.

You can start by making a few phone calls, creating a monthly email newsletter, sending out a survey, or following up with coupons or special deals.

How Does Your Local Marketing Strategy Look?

Developing a local marketing strategy doesn't need to be rocket science. By implementing these 7 steps, you'll be on your way to building your brand in your area!

Have you used other local marketing tactics that worked well for you that we didn't mention? Let us know in the comments!

Want to ramp up your marketing and partner with a team that guarantees your success? Contact us today to get started!

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