Social media is a powerful tool that can help increase your online presence and assist with marketing endeavors. In fact, roughly 88% of companies use social media.
If you're new to social media, figuring out the ins and outs can be confusing. Social media sites, like Facebook, YouTube, and Twitter all offer different experiences.
But one thing stays the same across the board: your social media profile should inform users of your attraction. So, how do you do that? What exactly should you include in your online profiles?
Keep reading to discover four important things to include on your attraction's social media profile.
1. A Company Bio
When a potential client finds your social media profile, one of the first things they'll do is look to see if you meet their needs.
For this reason. it's important to include a company bio. Your bio should be written in a professional, yet welcoming way. You should include your location and a quick summary of your services.
It might be tempting to include tons of information here but think of it more as an introduction to your company. It's meant to give potential customers a quick look at who your company is and what you do.
2. Links to Your Website
Of course, you won't be able to mention every single aspect of your company in the bio. So, what do you do to provide your potential clients with more information?
The answer is simple: provide them with links. Links to your website and other social media pages will give people an easy way to find more information.
Just make sure your links are correct and up-to-date, and all your online pages have been refined.
3. SEO Keywords
SEO keywords are a great way to increase your online presence. But how do they work?
SEO stands for Search Engine Optimization. It's the practice of identifying words that people typically search for when they're looking for a company like you. You then take those words and use them in your online copy.
You may have already thought to utilize SEO keywords on your website, but it can be just as useful to use them on your social media pages, too.
Creating SEO rich social media pages increases your chances that either your website or one of your social media pages will be seen during an online search for attractions.
If you're not sure you get the ins-and-outs of SEO, a local marketing agency can help you get started.
The written word isn't the only way you can share information with your audience over social media.
Photos are more important than you may think. They are a great visual aid to add interest to your page. Images of your products will give potential customers a chance to see them before they buy, making them more confident in their purchase.
Be sure to include professional images of your best work to showcase your company's talent to help set you apart from the competition.
What to Include on Your Social Media Profile
Creating an informative and engaging social media profile is an important step in building your online presence.
If you're new to social media, this might seem a bit confusing. But if you include a great company bio, links to your website and other social profiles, SEO keywords, and photos, you'll be on the right track!