Did you know that mobile devices make up two-thirds of all web usage? With the rapid advancement of smartphone technology, surfing the web on your cell is becoming more and more commonplace than doing so on a desktop. But what does that mean for you and your tourism business? It means that in order to amplify your visibility and to start reaching your clients on the devices they use, it’s imperative your company start shifting more focus onto the quality of your customers’ mobile experience.
For business owners, the goal is to always create an excellent user experience. A first-rate online user experience often leads to lower bounce rates and stronger customer loyalty, while a negative experience can easily turn off otherwise interested customers. Components such as slow loading speed, difficulty navigating or finding information, and unresponsiveness are all factors that are oftentimes neglected when thinking about a site’s mobile experience. Could you unknowingly be turning away potential clients simply because of how your mobile site is built?
Here are 8 reasons why you should invest in making your tourism website more mobile friendly:
1) Google likes mobile friendly content.
As the most popular search engine in the world, Google knows that most people use their smartphones and other mobile devices to look up their day-to-day information, and will prioritize its search results to match the needs of the user. Optimizing your tourism website and formatting your content to be more mobile friendly will improve your SEO, and in turn, may cause your website to rank higher - expanding your visibility and widening your potential audience.
2) A well-built mobile website helps to build trust.
Approximately 57% of online users won’t recommend a business with a poorly designed mobile website. Making your tourism website more mobile friendly will help to increase your brand’s credibility with new customers and to further legitimize your brand.
3) It makes it easier than ever for potential customers to contact you.
There are many studies that prove convenience impacts consumer behavior. Today, consumers’ lives are busier than ever. Due to this, 83% of participants in a recent study decided convenience was more important now than it was five years ago when considering which companies to give their business to.
People tend to pursue the option that will save them time and effort, meaning the more convenient it is for customers to contact you, the more likely they are to do it. Why miss out on this simple way to improve your lead generation?
4) It will give you a competitive edge.
It’s easy to put off making your website more mobile friendly, but consider this -
chances are your top competitors have already made their website mobile friendly. And as we just discussed, new customers have a tendency to choose the more convenient option. If it’s easier to book a rental, contact a representative, or find more information on your competitor’s mobile site than it is on your own, you may lose out on that client even if you provide the better service. Don’t give your competitors the advantage - make the wise choice and give your business an equal chance.
5) It may help increase your sales.
With each passing year, more and more consumers are relying on their smartphones to perform everyday tasks, such as communicating, socializing, and, of course, shopping. Did you know about 79% of smartphone users have made a purchase online using their mobile device in the last 6 months? You may be missing out on dozens of potential clients everyday solely because it’s difficult to operate your site on the device they’re using.
6) Mobile friendly websites tend to garner more page views per visit and lower bounce rates.
Like with anything else related to your business, an easy and responsive user experience is the ultimate key to a higher conversion rate. If most users are looking you up on their smartphones, it’s a no-brainer to optimize your site to be as accessible as possible for them. Mobile websites that load fast, are easy to navigate, and are legible without needing to zoom in are huge deciding factors in getting a visitor to stay longer on your site and to explore more of its pages.
7) A better mobile experience contributes to customer retention.
It goes without saying that if a customer is satisfied, the higher the chances are they may return or recommend you to others. However, this works both ways - if a customer is unhappy with their experience, it becomes equally likely they’ll never work with you again and may even warn others from working with you too.
Studies show that about 62% of online consumers are unlikely to work with a company again in the future if they had a negative mobile experience. Don’t lose the chance to gain a repeat client, as it’s well known that loyal customers tend to bring in more revenue over the long run than new customers.
8) Mobile devices are typically used to research a service before purchasing.
Did you know that before purchasing from a company, approximately 69% of users (ages 18-39) will research a product or service from their mobile device? This is usually done to compare prices, to contact the company for more information, or to learn more information about a service.
While studies show that most people will complete their purchase on their desktop, they will usually do a mobile search first to help make up their mind - but if your website isn’t mobile friendly, you may lose the opportunity to win them over. How many times have you exited out of a website because it was unresponsive or difficult to use? Don’t miss out on the hundreds of potential customers who visit your website on their mobile device simply because you didn’t invest in a better mobile experience.
What We Can Do to Help
Our professional team of web developers know exactly what your tourism business needs so your customers have a successful mobile experience every time. Here at AAMP Agency, we offer two incredible web building options - both including an optimized, mobile friendly version of your site.
Our AAMPsite Template Website is available for only $750 down, with a $199/mo managed service subscription. Or for more complex sites, our AAMPsite+ Custom Website is available for $2500 down, with a $299/mo managed service subscription - an incredible deal with a great value. We provide everything your tourism business needs to create a strong online presence - from conversion focused designs to on-page search engine optimization. Whether you need 5 pages or 500, we have the skill and experience to create a site you can be proud of that will work great on both desktop and mobile. Start reaching thousands of potential customers on the devices they’re already using - schedule a call with us, and start optimizing your tourism website for mobile today!