written by
Steve Edwards

Your Guide to Social Media Reputation Management

reputation management 2 min read
Social Media Reputation Management

Social media has done more than transform the way we stay in touch with friends, it's also changed the way businesses interact with customers.

A social media profile is more than a place to post content about your business. When it's utilized the right way, it's a powerful tool for speaking to your customers.

Social media reputation management should be a priority for every business in today's highly connected world. Curious about why you should give more thought to your social media strategy? Read on to learn more.

How You Can Use Social Media Reputation Management

A business' social reputation is important to manage. If you ignore customers or popular platforms, you could be losing out on sales.

You can use any social media profile to improve your brand reputation online.

Once you learn how you can use social media to improve your reputation online, you'll wonder why you haven't put more time and effort into your profiles.

Covertly Advertise

Social media has become such a popular advertising platform that businesses are paying serious money to have people promote their products and services on sites like Facebook and Twitter.

Influencer marketing is a great way to showcase certain products or services without making overt advertisements.

You have plenty of potential influencers through your customers. Their posts can easily persuade a friend, family member, or coworker to buy something from your company.

Check to see if anybody has tagged your business in any posts recently. Be sure to reply to people that mention your business or check in on Facebook.

Asking someone if they enjoyed their experience or even a like or share can do wonders for your social reputation. People will know you're engaged in social media and genuinely care about their opinion.

Handle Unhappy Customers

Unhappy customers are a part of life, but sometimes the vocal ones can cause a lot of trouble. A bad Yelp review could lose you a considerable amount of customers.

Some people are eager to post negative reviews or bad statuses when they're unhappy. Eventually, the word can spread, and if you don't deal with the problem at hand you could have a reputation crisis on your hands.

Social media gives both you and the customer a simple and easy way to interact with each other. You don't have to worry about tempers running high in person, and you can take time to craft your response.

Social media gives businesses something they haven't had before: a chance to tell their side of the story. You can refute untrue claims and have a chance to help control the narrative.

Build Loyalty

If you want an easy way to build brand loyalty in 2018, focus on social media.

Social media profiles can help you talk to customers, show products and services, and build your brand. Essentially, it gives you three powerful avenues to turn a one time customer into a loyal repeat buyer.

Offer people that share pictures of your products or talk about your services online a discount. Ask them to review your business and tell other people about how they love it.

Next Steps

Now that you know why social media reputation management is important, it's time to start thinking about your overall social strategy. Give us a call at AAMP Agency!

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